webinar register page

Webinar banner
Writing Winning Product Proposals
Even the greatest, most innovative product ideas won’t get far without buy-in and funding. In fostering stakeholder support, communicating your ideas will require much more than just clean grammar and a good report structure. To write a winning product proposal you will need to present a strong first impression and a compelling argument that convinces stakeholders that your proposed product idea will appeal to its intended audiences and serve their needs, while achieving business goals and being financially sustainable.

This means understanding the current context and situation, defining the problem in terms that your endorser, approver or funder can relate to, and articulating how and why your solution fulfils a market need. It also entails showing that your implementation will connect the dots between editorial, audience, business, technology and strategy, and must highlight your commitment to measurement and meeting KPIs. And all these must be done within a budget!

Media veteran and impact trainer, Paula Fray, Founder & CEO of frayintermedia, will lead this webinar session. Paula will share how media professionals can write a compelling product proposal complete with a budget, deliverables, sustainability assessment and risk management evaluation.

Jun 29, 2021 02:00 PM in Singapore

Webinar logo
Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: WAN IFRA.